Hi, My name is Sahra! I’ll be your Chief Confidence Officer on your style journey
I’m a stylist, a mom, avid traveler, and animal lover currently splitting time between LA (Hollywood) and the Bay (Oakland). I’ve spent the last 18 years in various roles in the fashion industry, from model to buyer and, as of the past 8 years, personal stylist.
I created Shop the City out of a need to help busy women stop just wearing the same clothes as everyone else. I am here to support busy moms who feel like they’ve lost themselves in the grind of parenthood take some time to start to discover who they are in their new life. After having my own two children I saw how hard it was to prioritize myself in those early years. My number one goal is to give busy, overwhelmed moms a helping hand, a life line in which to reclaim their sense of self, take the stress out of the age old question “what do I wear?” and to give them back the confidence they deserve.
My Story:
Like very few people, I always knew what I wanted to do in life. I’m a classic millennial who grew up on Lizzie McGuire, except that I would sit and draw outfits that I thought the characters would wear. As a young teen I fell into modeling, splitting my time between Boston and NYC. After graduating high school early and against my family’s wishes, I pursued a degree in fashion merchandising from New York City’s LIM College.
I graduated with my degree in Fashion merchandising with a minor in visual merchandising, and a deeper love for the transformative industry and the history of fashion. I worked as a menswear buyer for a major online retailer, followed by working in international wholesale for a major brand, and then back to buying for a women’s boutique.
I’ve been a stylist for the past eight years where I’ve honed my craft, getting my color analysis certification and a denim certification. Today I’m a fashion contributor for Kron4 News, have penned articles for NY Mag, The Strategist, and the East Bay Times, and have been featured in numerous major publications including People Mag, Bustle, Real Simple, and more. I’m proud to say I have helped hundreds of women save up to 10 hours a week, make getting dressed a mindless task, and finding the right outfit formulas to always look put together for their most confident self - and I’m so dang happy to do what I love everyday.